New Delhi: Expanding its GLP-1 receptor agonist franchise, Danish drug giant
Novo Nordisk
has announced the launch of its type-2 diabetes blockbuster brand
Ozempic
(
Semaglutide
) in India.
Ozempic
, a once-weekly injectable initially approved for managing
type 2 diabetes
and later recognized for its weight-loss benefits, has been launched at a starting price of Rs 2,200 for the 0.25 mg introductory dose.
The drug will be marketed in its FlexTouch pen, which covers the monthly schedule of four doses and is priced at Rs 8,800 for the 0.25 mg pen, Rs 10,170 for 0.5 mg and Rs 11,750 for the 1 mg pen.
Speaking to reporters at the drug launch,
Vikrant Shrotriya
, MD,
Novo Nordisk
India, said that bringing the therapy under this price bracket was a "tough decision," and the brand’s current pricing is virtually in line with that of insulins.
With this launch, the company now offers the full spectrum of its Semaglutide-based therapies, including, Rybelus and
Wegovy
.
Ozemopic developed from the active ingredient Semaglutide mimics the gut hormone GLP-1, prompts the body to release more insulin when blood sugar levels are high, leading to significant drops in A1C levels (key marker for diabetes) in the range of 1.2 and 1.9 percentage points.
The type-2 diabetes brand is the company's highest-selling asset, that clocked nearly $17 billion in 2024.
In India, while the Danish giant was ahead in securing regulatory clearance for its Semaglutide molecule, its arch-rival
Eli Lilly
leapfrogged the competition by launching
Mounjaro
(Tirzepatide), a dual GIP/GLP-1 therapy, in March—ahead of the June debut of
Wegovy
(Ozempic’s weight-loss sibling).
Regarding the drug's delayed entry into India against other major global markets, Shrotriya stated "underestimation of demand led to shortage of supplies", compelling the company to defer the introduction of its therapies in the country
So far Wegovy has clocked net sales of Rs 50 crore, however against
Mounjaro
—the drug sales dwarfs, which is leading the charts with a moving annual turnover of Rs 496 crore, according to PharmTrac estimates.
Amid a tepid response to its weight-loss brand, the entry of Ozempic may provide the company some breathing room, considering its strong brand awareness and established efficacy over adjacent comorbidities alongside the steep burden of diabetes in the country.
By
Online Bureau
,