CENTR Brands Corp.

IRVINE, Calif. & WESTON, Fla.--( BUSINESS WIRE )-- House of Athlete (HOA), a wellness brand dedicated to improving both mental and physical fitness for today's athletes, and founder, former NFL star Brandon Marshall, and Hyperice , a global high-performance wellness brand, today announced a partnership to deliver guided meditation content led by Brandon Marshall through the use of Core , Hyperice’s data-driven product for meditation, breathwork, and mental skills training. The announcement comes at a time when the U.S. is facing an unprecedented mental health crisis as 19% of people in the U.S. are living with a mental health condition nationwide and over 50% of adults with a mental illness do not receive treatment . “A healthy body starts with a healthy mind,” said Brandon Marshall, Founder of HOA. “As two industry leaders in mental fitness, this Core by Hyperice and HOA+ integration is a valuable tool for anyone looking to center their inner being to confidently achieve elite performance. The time to equally prioritize mental fitness and physical fitness is now.” The meditations will live on both the Core by Hyperice App and HOA+ App, a new holistic fitness app designed to provide access to the elite athlete experience and lifestyle formerly out of reach to the general consumer. In addition, HOA will feature guided meditations on both platforms with leading mindfulness expert and HOA+ Coach, Mara Olney. HOA was conceptualized and brought to life by six-time Pro Bowler, Brandon Marshall, in 2019. Drawing from 13 years of experience in the NFL, Marshall recognized a large gap in the wellness space where HOA could provide a more fully integrated ecosystem to serve members – much like what is typically reserved for pro and elite athletes. This holistic methodology includes a deep focus on both physical and mental health to optimize performance and is anchored by HOA’s Five Pillar Approach: Train, Fuel, Recover, Tribe and Mental Fitness. “The addition of HOA+ and Brandon Marshall-led content in the Core App further speaks to the importance of mental health as a part of improving an athlete’s overall performance,” said Jim Huether, CEO of Hyperice. “By including Brandon’s content across both apps, we hope to continue the conversation around mental health and provide more access to meaningful meditation tools to all major league sports and beyond.” Hyperice is committed to expanding the mental health category by collaborating with wellness enthusiasts to deliver guided meditation content in partnership with award-winning actor Chris Hemsworth and his wellness app Centr and champion athlete Naomi Osaka via global workplace mental health platform, Modern Health . Unlike other meditation apps, Core is both an app and a handheld meditation device designed to track heart rate and stress levels. Powered by the Core App, the purposefully designed Core Meditation Trainer uses biometrics to encourage breath control and focus for those developing new meditation techniques. The Core Premium Bundle includes thousands of guided meditations, breath training, soundscapes, and athlete content which are updated daily. All content can currently be accessed through a Core Premium subscription which users can try for two weeks free on either iPhone or Android. HOA+ offers two membership tiers: $39.99/month for Coaching and $149.99/month for Live Personal Training, and is now available for download by visiting www.houseofathlete.com/hoa-plus or the Apple App Store . About Brandon Marshall: Brandon Marshall is the founder and CEO of House of Athlete (HOA). After 13 seasons in the NFL Brandon launched his second act as an entrepreneur living out his purpose to Re⋅define Athlete. Brandon has brought much needed awareness to the wellness industry and media by opening the dialogue for de-stigmatizing mental illness and creating space for all athletes to tell their own story. Through HOA, Brandon has built a powerful ecosystem dedicated to improving health and performance outcomes for all athletes-based around the experience and lifestyle of elite athletes. About HOA+: House of Athlete Plus (HOA+) is the next disruptor in digital fitness delivered to you by NFL legend and House of Athlete Founder, Brandon Marshall. Once inside, the HOA+ app connects real athletes with real coaches everyday for focused workouts and programming. For athletes, HOA+ goes to work as a personalized change agent, providing physical and mental fitness access on their time, but with an emphasis on getting the most out of an everyday routine. Expanding beyond House of Athlete’s facilities and onto your mobile device, HOA+ allows any athlete, anywhere to tap into the brand’s holistic, results-driven approach. Anchored by HOA’s Five Pillars of Train, Fuel, Recover, Tribe, and Mental Fitness, integrating the HOA+ journey into an athlete’s life helps create healthier habits for body and mind. Now, stepping into the House is just a download away! About Hyperice Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), mind technology (Core by Hyperice) and contrast therapy (Hyperice X). Now, as a holistic high-performance wellness brand, Hyperice is designed for all - from the most elite athletes, leagues, and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Recognized as one of Fast Company’s Most Innovative Companies, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance, and workplace wellness on a global scale. Hyperice’s transformative acquisitions of Normatec, RecoverX, and Core have helped to accelerate its innovation agenda as it enters its next stage of global growth. For more information, visit the newly redesigned hyperice.com .

A roundup of the week's most newsworthy health industry press releases from PR Newswire NEW YORK, Jan. 6, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the healthcare industry stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed. The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download. Continue Reading PR Newswire Weekly Health Press Release Roundup, Jan. 2-6, 2023. Photo provided by Datar Cancer Genetics. US FDA Grants Breakthrough Designation for Blood Test to Help Diagnose Inaccessible Brain Tumors "In my opinion, a non-invasive blood test that detects circulating tumor cells (CTCs) would help to address many of the problems associated with complex brain tumor diagnosis," said Dr. Kevin O'Neill, Consultant Neurosurgeon, Chairman of the Brain Tumor Research Campaign and Principal Investigator for the Brain Tumor Research Charity's Centre of Excellence working at the Imperial College, London. Defeat "Low E" in 2023: New National Survey Finds That 89% of People are Suffering from Low Energy (Spoiler Alert: Fitness is the Antidote) Planet Fitness commissioned a national study, which found that 89% of people would be willing to give up something they cherish just to have high energy for a year, including online shopping for a month (40%), social media (36%), caffeine (33%) for a year, or even sex for a month (33%). Novavax Announces Initiation of Phase 2 Trial for COVID-19-Influenza Combination and Stand-Alone Influenza Vaccine Candidates Stanley C. Erck, President and Chief Executive Officer, Novavax, says, "We believe that like influenza, COVID-19 will also be seasonal moving forward, and that there is room in the market for new alternatives to provide better protection against the impact of influenza, particularly in older adults, and to explore the potential to combine this with protection from COVID." Blue Cross Blue Shield Companies Form Synergie Medication Collective, a New Venture to Radically Improve Affordability and Access to Costly Medications for Millions of Americans These high-cost treatments include multi-million-dollar gene therapies and infusible cancer drugs and represent a substantial portion of overall drug spend, with significant growth in future spend anticipated. Jumpstart Your 2023 Health Journey with MyFitnessPal This year, two-time New York Times bestselling author, entrepreneur, chef, television host and producer, Ayesha Curry, is collaborating on the challenge by lending her tips, tricks and recipes to help members build healthy habits and achieve their personal health goals. World's First Standardized Tool Measures Outcomes Associated with Grief Support Services Known as the Inventory of Youth Adaptation to Loss (IYAL), the tool measures changes over time - related to a youth's communication, sense of social support, sense of connection, and social and emotional experiences of loss and resilience. SiPhox Health Introduces World's First Lab-Quality Home Blood Testing Platform at CES Leveraging cutting edge silicon photonic chip technology, the SiPhox Home offers consumers lab-grade results for proteins and hormones in under five minutes. Chris Hemsworth's Centr Announces 'Moves That Matter' to Create Healthier Habits in 2023 for All The goal of this campaign will be to motivate users to bank active minutes in support of a healthy milestone goal and a charitable donation to Good Sports. Helix & CDC to Study the Role of Human Genetics in Vaccine Effectiveness The partnership will examine up to 10,000 individuals who have had breakthrough infections and severe COVID outcomes, despite full vaccination. Baracoda Unveils BHeart, World's First Health Tracker Powered Entirely by the User Integrated discreetly within bracelets and watch bands compatible with any classic timepiece, BHeart uses its patent pending BMotion energy harvesting technology to recharge itself entirely by motion, body heat and environmental light. Promising Early Results from Using imp's Landline Call Screening Technology as an Alzheimer's and Dementia Phone Solution Caregivers of seniors with Alzheimer's or dementia are increasingly relying on imp as an essential tool in their care management process. For the caregiver, imp provides remote management and 100% control over who can call. For the senior parent, imp transforms their phone, making every call a wanted call. Noodles & Company Joins Forces With BetterHelp To Promote Mental Health and Provide Up to $1 Million in Free Online Therapy To promote mental wellness in honor of January's Mental Wellness Month, and spread Uncommon Goodness, Noodles & Company and BetterHelp have come together to launch the platform's first-ever restaurant partnership to offer free online therapy to Noodles & Company guests. Read more of the latest health-related releases from PR Newswire and stay caught up on the top press releases by following @PRNhealth on Twitter. Catch up on the latest CES news from PR Newswire Searching for even more CES-related news releases? Cision is the official news distribution partner for the event! Check out some of the latest CES headlines sent via PR Newswire. Helping Journalists Stay Up to Date on Industry News These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists. Once they're signed up, reporters, bloggers and freelancers have access to the following free features: - Customization: Create a customized newsfeed that will deliver relevant news right to your inbox. Customize the newsfeed by keywords, industry, subject, geography, and more. - Photos and Videos: Thousands of multimedia assets are available to download and include with your next story. - Subject Matter Experts: Access ProfNet, a database of industry experts to connect with as sources or for quotes in your articles. - Related Resources: Read and subscribe to our journalist- and blogger-focused blog, Beyond Bylines, for media news roundups, writing tips, upcoming events, and more. About PR Newswire and PR Newswire for Journalists For more than 65 years, PR Newswire has been the industry leader with the largest, most comprehensive distribution network of print, radio, magazine, television stations, financial portals and trade publications. PR Newswire has an unparalleled global reach of more than 200,000 publications and 10,000 websites and is available in more than 170 countries and 40 languages. PR Newswire for Journalists (PRNJ) is an exclusive community that includes over 20,000 journalists, bloggers and influencers who are logging into their PRNJ accounts specifically looking for story ideas. PR Newswire thoroughly researches and vets this community to verify their identity as a member of the press, blogger or influencer. PRNJ users cover more than 200 beats and verticals. For questions, contact the team at [email protected]. SOURCE PR Newswire