Premium pet food brands reinforce their commitments to the highest quality nutrition
BROWNWOOD, Texas, Aug. 15, 2023 /PRNewswire/ -- Ethos Pet Brands, the new parent company created by the merger of industry-leading brands Natural Balance® Pet Foods, Inc., and Canidae® Pet Food Company, was unveiled today. The combination will leverage both companies' shared passion for improving the well-being and lives of pets through simple nutrition, responsibly sourced ingredients, and protein-rich products.
"Ethos," the original and long-standing name of Canidae's manufacturing facility in Brownwood, Texas, reflects both companies' character, honesty and integrity while representing their commitment to providing high-quality nutrition and premium ingredients.
Natural Balance, known for its Limited Ingredient recipes and Original Ultra® product lines for dogs and cats, and Canidae's Pure, Goodness, and All Life Stages products developed for dogs and cats of all ages, offer complementary yet differentiated comprehensive food solutions sold through the pet specialty, independent and ecommerce channels. The state-of-the-art Brownwood facility, opened in 2012, will now manufacture products for both brands.
"Ethos Pet Brands marks the collaboration between two exceptional companies recognized for their best-in-class offerings for pet parents and their beloved pets," said Greg Shearson, chairman of the board, Ethos Pet Brands. "The Ethos Pet Brands leadership team was thoughtfully assembled and represents deep experience in the pet specialty space. I am confident they will build upon this strong foundation and guide this new company into a promising future."
Natural Balance and Canidae first announced plans to merge in March 2023. Natural Balance has a 30-year history of developing premium products with high-quality, protein-forward ingredients spanning dog food, cat food, and treats. For the past 25 years, Canidae has offered dog and cat food products focusing on goodness for pets and the planet through regenerative agriculture and sustainable operations.
As part of the transaction, L Catterton, a leading global consumer-focused investment firm and majority shareholder of Canidae, and Nexus Capital Management, an alternative asset investment company and majority shareholder of Natural Balance, each contributed new growth capital to support the successful integration and strategic long-term expansion of the combined company.
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About Natural Balance®
Founded in 1989, Natural Balance® Pet Foods, Inc. is a premium pet specialty brand with a complete offering of pet foods for both dogs and cats. The Natural Balance product line comprises over 100 dog and cat food and treat varieties, including Limited Ingredient, Original Ultra®, and REWARDS. Natural Balance delivers quality, safety-tested food in every bag. Their Feed with Confidence Program™ provides comprehensive, on-demand safety testing data to help eliminate wonder or worry. Their team of Registered Veterinary Technicians is available via online chat and phone to answer questions and ease concerns. Visit naturalbalanceinc.com for more information.
About Canidae® Pet Food Company
From the first truckload of food delivered to the latest batch of pet food cooked in their pet nutrition plant in Brownwood, Texas, Canidae's story is one to be proud of. Canidae® was founded in 1996 by two pet owners who knew they could make pet food better. Better nutrients. Better flavor. Better for our dogs and cats and better for us all. They've been committed to quality ever since. That commitment is upheld today in more than just their nutrient-rich, premium pet food. It inspires everything they do, from the land they harvest and the farmers they work with, to the people they employ and the local pet food stores they partner with. All of Canidae's products are vet-reviewed high-quality and perfectly balanced for optimal health at an affordable price point with no fillers, artificial flavors or artificial preservatives. Canidae is partnering with US farmers and green technology companies to bring new, sustainable practices to pet food including lowering pesticide use, reducing runoff and adopting regenerative farming practices. For more information on Canidae, please visit .
About L Catterton
L Catterton is a market-leading consumer-focused investment firm, managing approximately $34 billion of capital and three multi-product platforms: private equity, credit, and real estate. Leveraging deep category insight, operational excellence, and a broad network of strategic relationships, L Catterton's team of more than 200 investment and operating professionals across 17 offices partners with management teams to drive differentiated value creation across its portfolio. Founded in 1989, the firm has made over 250 investments in some of the world's most iconic consumer brands. For more information about L Catterton, please visit .
About Nexus Capital Management LP
Nexus is an alternative asset investment management company based in Los Angeles, California that was founded in 2013. Nexus employs a flexible investment mandate that focuses on long-term value creation by partnering with leading management teams and businesses across the consumer, education, business services and industrials sectors. For more information on Nexus, please visit .
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SOURCE Ethos Pet Brands
IRVINE, Calif., Aug. 02, 2023 (GLOBE NEWSWIRE) -- Petalfast, a route-through-market platform for the cannabis industry, announced its partnership with MATU, a line of high-potency, all-in-one disposable vaporizers. MATU joins a growing portfolio of brands represented by Petalfast throughout Massachusetts and nationwide. Founded by a group of passionate cannabis aficionados, MATU’s goal is to capture the complexity of each strain in a simple, flavorful and accessible format. Co-founders Casey Ly and Vitaly Mekk spent years developing the Surf, which features a triple-intake system to cool the vapor as you inhale for maximum flavor and bigger hits. MATU’s sister brand, Bloom, has been one of the most successful and best-reviewed brands on the California market since 2014. “A dedication to both quality and accessibility is what makes MATU stand out from the pack,” said Jason Vegotsky, CEO of Petalfast. “Disposable vapes remain one of the strongest product categories for those new to cannabis and long-time consumers, especially with the improvements in technology and distillation processes. MATU embodies this movement, and we look forward to bringing the authentic cannabis experience MATU provides to Massachusetts consumers.” MATU’s Surf is available in two unique formulations, Classic and Live. The Classic is crafted with 100% pure terpenes, offers a broad spectrum of cannabinoids and features strains such as Pineapple Express, Sky Walker and Maui Wowie. MATU’s Live Surf line is crafted using a solventless H20 extraction method, fresh terpenes extracted within the first hour of harvest, and features strains such as Space Dust, Blue Cookies and Golden Pineapple. “By combining science and technology with our deep understanding of cannabis, we aim to bring consumers a safe, high-quality vape they can seamlessly incorporate into their daily wellness routine,” said Casey Ly, Co-CEO and co-founder of MATU. “Our partnership with Petalfast will allow us to tell our story, expand customer loyalty and bring MATU to more consumers across the state.” For more information on Petalfast’s hiring and recruiting, email email@example.com. For inquiries related to services and expansion opportunities, email firstname.lastname@example.org. About Petalfast Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry. Petalfast helps cannabis brands thrive via its go-to-market accelerator program and its full spectrum of agency services available to brands nationally. Notable cannabis brands already engaged in the Petalfast platform include Emerald Sky, Bloom Brands, and Yada Yada. The Company, through its incubator program Pilot by Petalfast, also provides new and recently launched brands with direct access to leading retailers and opportunities to gain first-hand market analysis while also offering select retailers the opportunity to see future brands before they formally hit the market. Petalfast is taking its business model and expanding into newer, competitive markets. Petalfast Media Contactpr@petalfast.com
IRVINE, Calif., July 18, 2023 (GLOBE NEWSWIRE) -- Petalfast, a route-through-market platform for the cannabis industry, announced its partnership with Lime, an award-winning California cannabis company with an extensive line of vapes, infused prerolls, gummies, concentrates, blunts, and more. The collaboration between Petalfast and Lime brings together two innovative forces in the cannabis industry, aiming to provide consumers with top-quality products and a seamless shopping experience. "Lime represents a brand with an ability to distinguish itself in the highly competitive California cannabis industry, and we are excited to help expand their market presence through new distribution channels,” said Jason Vegotsky, CEO of Petalfast. “As one of the first to pioneer the integration of alcohol distribution strategies in the sector, our brand portfolio is strategically positioned, allowing consumers to discover and establish connections with the best products the state has to offer.” Developed by generational California cultivators and experienced extractors, Lime offers a wide range of products that cater to all cannabis enthusiasts, from the curious to the connoisseur. Lime’s diverse portfolio features products with optimal potency at a price point that’s accessible to all. Founded in 2019, Lime’s product lineup has rapidly expanded to include the first-ever triple infused pre-roll, award-winning blunts, premium vapes, strain-specific live resin gummies and syrups, and concentrates available in over 100 different strains. “Innovation is always at the forefront when it comes to Lime’s evolution as a brand. Our ability to rank in the top 3% of California brands across multiple product categories is proof of that,” said Sergey Vasilyev, CEO and co-founder of Lime. With a focus on bringing the power of choice to cannabis consumers, Lime’s portfolio of products continues to set the brand apart from the competition. “Lime has chosen a great partner in the Petalfast organization. We believe that Petalfast’s unparalleled team and expertise paired with Lime’s diverse offerings, will allow us to reach our highest potential as the most recognizable brand in due time,” said Giovanti Humphries, CFO and co-founder of Lime. The announcements come amidst significant growth for Petalfast in California, as the Company recently announced the launch of a second selling division to service heightened demand in the state’s market, a representation of the increased need for a national distribution partner, as many cannabis brands shift from a one-state to a multistate approach. In 2023 alone, Petalfast has also announced new partnerships in California with American Weed Co., Ciencia Labs, Hello Again, Old Pal, Sip Elixirs, Solis, VetCBD and Yummi Karma. For more information on Petalfast’s hiring and recruiting, email email@example.com. For inquiries related to services and expansion opportunities, email firstname.lastname@example.org. About Petalfast Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry. Petalfast helps cannabis brands thrive via its go-to-market accelerator program and through its full spectrum of agency services available to brands nationally. Notable cannabis brands already engaged in the Petalfast platform include Emerald Sky, Bloom Brands, and Yada Yada. The Company, through its incubator program Pilot by Petalfast, also provides new and recently launched brands with direct access to leading retailers and opportunities to gain first-hand market analysis while also offering select retailers the opportunity to see future brands before they formally hit the market. Petalfast is taking its business model and expanding into newer, competitive markets. Petalfast Media Contactpr@petalfast.com