Perception of the common cold and other discomforts was studied as a function of age by conducting telephone interviews with a systematic random sample of 430 respondents residing in the St. Louis Metropolitan area. Information was obtained on the frequency and duration of colds, the symptoms and treatments of colds, and on the perceived severity of various discomforts. Older individuals had fewer colds than younger individuals and suffered relatively little head congestion, fever, and fatigue. In treating colds, older respondents tended to stay home, whereas younger individuals more often drank fluids and used Contac. As compared with younger respondents, older respondents perceived the two-day intestinal flu and having a wisdom tooth pulled to be relatively less serious, but a sprained ankle as relatively more serious. Implications were noted for the medical practitioner and consumer psychologist.