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IRVINE, Calif.--( BUSINESS WIRE )--Today, Hyperice , a global high-performance wellness brand, announced that Andy Miguel has joined the company as their new Head of Marketing. In this role, Miguel will lead all of Hyperice’s go-to-market global strategy, partnerships, digital marketing, retail activations, brand experiences, public relations, media, brand, and content strategy. Miguel spent nearly two decades with Nike, serving in multiple roles, most recently overseeing the iconic Jordan Brand as Head of Marketing. During his time with Jordan Brand, the Woodland, Calif., native helped to revitalize the brand and create deep, meaningful connections with the Gen Z consumer base by introducing and inspiring the irreverence, fearlessness, and greatness of what Michael Jordan represents. Under Miguel’s leadership, Jordan Brand relaunched its women’s line, elevated its support of the African American community through its UNITE campaign, and created innovative collaborations beyond basketball with the likes of Marvel (Air Jordan 1 Spider-Verse), Off-White, Union Los Angeles, and Travis Scott. “We are thrilled to add Andy Miguel to the leadership team at Hyperice. Andy’s laser-focused consumer marketing experience is exactly what we need to sustain our position as the authority on global high-performance wellness,” said Jim Huether, CEO of Hyperice. “Andy’s ability to always put the consumer first will be invaluable as we become further entrenched with our key audiences globally and help them understand the value in building proactive, healthy habits to move better throughout their lives.” Prior to working on the Jordan Brand, Miguel oversaw marketing for the Kobe Bryant line, where he helped lead one of the largest brand turnarounds in sports and oversaw collaborations with Transformers (Hasbro), the Bruce Lee Foundation, and Aston Martin. Miguel led iconic marketing campaigns including Bryant’s first Nike commercial (Love me, Hate me), The Bryant and LeBron James-inspired Most Valuable Puppets commercial series, Black Mamba the Film, directed by Robert Rodriguez, and the Hyperdunk campaign which featured the 5-time champion and league MVP jumping over an Aston Martin. Additionally, Miguel created Nike VAULT, a one-of-a-kind shopping experience inspired by Bryant that was housed in the then-STAPLES Center (now Crypto.com Arena). During his tenure at Nike, Miguel led marketing campaigns for 10 NBA All-Star Games, three Olympics, and five Super Bowls, and in addition to Michael Jordan and Kobe Bryant, signature shoe launches of LeBron James, Kevin Durant, Calvin Johnson Jr., and Zion Williamson, leading marketing efforts for Nike Training, Nike Basketball, and Nike Football. “Hyperice is a brand I have been familiar with for a long time, from the early origin stories with Kobe Bryant being the first athlete to use the product on a professional sideline,” said Andy Miguel, Head of Marketing, Hyperice. “Kobe introduced me to Hyperice Founder Anthony Katz nearly 15 years ago, as he believed in the brand’s mission to support athletes by giving them a competitive edge. It is my honor to join the team as we look to help make improved movement and recovery a practice in every household.” About Hyperice Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), mind technology (Core by Hyperice) and contrast therapy (Hyperice X). Now, as a holistic high-performance wellness brand, Hyperice is designed for all - from the most elite athletes, leagues, and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Recognized as one of Fast Company’s Most Innovative Companies, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance, and workplace wellness on a global scale. Hyperice’s transformative acquisitions of Normatec, RecoverX, and Core have helped to accelerate its innovation agenda as it enters its next stage of global growth. For more information, visit the newly redesigned hyperice.com .

IRVINE, Calif.--( BUSINESS WIRE )-- Hyperice , a global high-performance wellness brand, today announced a new partnership with Centr , a holistic wellness app founded by Chris Hemsworth, to deliver guided meditation content led by the award-winning actor within the Core App. The addition of Hemsworth content comes on the heels of Hyperice announcing Naomi Osaka-led content that was developed by global workplace mental health platform, Modern Health . “We’re proud to partner with Hyperice because like Centr it’s helping make mindfulness practices such as meditation more ingrained in the health and fitness industry,” said Andrew Sugerman, CEO of Centr. “While many people understand meditation is beneficial, this partnership expands the reach of the guided meditations led by our founder Chris Hemsworth, making the practice accessible to an even wider audience.” Founded in 2019 by Chris Hemsworth, Centr provides users with a multi-pronged and customized approach to a personal journey in wellness that focuses on diverse exercise and training content, meal planning and prep, and mindfulness exercises. The content is led by world-class experts across multiple disciplines and subjects, including Hemsworth himself. A University of Pennsylvania study shows that meditation techniques can begin to reverse memory loss and reduce anxiety, two indicators of individuals suffering from early cognitive decline 1 . Hemsworth recently announced a hiatus from acting after discovering that he is genetically predisposed to developing Alzheimer’s Disease. Hemsworth’s genetic makeup includes two copies of the APOE4 gene, which increases his risk of cognitive diseases such as Alzheimer’s and Dementia. In the “Learn to Meditate” series, users will be led through meditation sessions alongside Hemsworth, as he walks through how to build up ability and understanding, with a new style of beginner meditation. The meditations are designed to deal with different situations by integrating practical tools. The meditations will tackle topics centered around stress release, sleep visualization, breathing, focus, motivation, and more. Additionally, a meditation series for children will be available via the Core app. In this series, Hemsworth leads meditations that will focus on sleep and positive thinking, aimed at children ages 4-9. Benefits to children practicing meditation can include an improved ability to control emotions, a reduction in stress and anxiety, improved focus, a boost in both physical and mental state, and improved self-awareness. “Mediation has always been an integral part of my daily life, which is reflected in all my work with Centr. The more I practice, the more it becomes second nature, the most integral and joyful part of my day,” says Tahl Rinsky, Centr Yoga and Mindfulness Expert. “Centr is a great place to start and maintain your journey with meditation! Guided by Chris's life, all my classes for Centr include a strong element of meditation.” “The addition of Centr and Chris Hemsworth-led content in the Core App is another step towards offering users a unique experience to fuel their personal meditation and mental wellness journey,” said Jim Huether, CEO of Hyperice. “By adding content from Naomi Osaka, and now Chris, two extremely influential people that have been outspoken on the importance of mental wellness, we are continuing to help push the conversation forward and de-stigmatize the topic at large. Mental wellness and mindfulness can be a part of everyone’s holistic wellness routine, and we continue on our grand mission to help make these meaningful practices commonplace.” To commemorate the partnership, Hyperice and Centr are hosting a giveaway where entrants have a chance to win the Core Premium Bundle (includes Meditation Trainer and 1-year subscription), Hypervolt 2 Pro, Centr Fitness Essentials Kit with home workout equipment and a three-month subscription to the Centr app. Enter by 11:59pm PST on 12/12/22 here for a chance to win. Grounded in science and driven by data, Core by Hyperice is designed to help people find calm, and improve focus and inner strength. Unlike other meditation apps, Core is both an app and a handheld meditation device designed to track heart rate and stress levels. Powered by the Core App, the purposefully designed Core Meditation Trainer uses biometrics to encourage breath control and focus for those navigating meditation techniques. Users can enhance their meditation practice from home or the office and track progress within the Core App. Core is experiencing explosive growth and strong user satisfaction. Key highlights include: Adding 500+ new users a month Core users are highly engaged and build lasting habits - meditating 9+ times a month Core users stick around - over half are retained after week 5 Core users love it - 4.9-star review on the App Store The Core Premium app content ($69.99/year) includes thousands of guided meditations, breath training, soundscapes, and athlete content which are updated daily. All content can currently be accessed through a Core Premium subscription which users can try for two weeks free on either iPhone or Android . From now until December 16th, one year of premium app content can be bundled with the Core Meditation Trainer for $179 (original price of $199). Core is now available in-store at all Target locations throughout the U.S. and available online at Best Buy , Bloomingdale's , and Dick’s Sporting Goods . For more information, visit hyperice.com . About Hyperice Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), mind technology (Core by Hyperice) and contrast therapy (Hyperice X). Now, as a holistic high-performance wellness brand, Hyperice is designed for all - from the most elite athletes, leagues, and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Recognized as one of Fast Company’s Most Innovative Companies, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance, and workplace wellness on a global scale. Hyperice’s transformative acquisitions of Normatec, RecoverX, and Core have helped to accelerate its innovation agenda as it enters its next stage of global growth. For more information, visit the newly redesigned hyperice.com . About Centr Centr is a leading fitness and wellness platform founded by Chris Hemsworth with a mission to inspire a global community to train, eat and live healthier lives. With over 3,000 pieces of premium digital content, Centr's platform gives members access to Chris and his team of experts with the tools to go beyond the extraordinary. Centr is expanding its platform to add transformational in-home fitness equipment and accessories, available at select retailers worldwide. Centr's product expansion will help members achieve their personal health goals. To learn more, visit www.Centr.com . 1 Na tional Library of Medicine

The Ergatta Rower will be available through BestBuy.com starting November 22nd NEW YORK, Nov. 22, 2022 /PRNewswire/ -- Ergatta, the game-based home fitness brand, today announced that its connected rowing machine, The Ergatta Rower, will be available for purchase through BestBuy starting today. This distribution deal follows Ergatta's successful expansion into the UK and Ireland, and marks the first time the rower will be available through a retail channel partner, solidifying the company's position as a leading connected fitness brand. The Ergatta Rower features a suite of competitive games, calibrated to an individual's fitness level to provide a uniquely motivating workout. Instead of a typical boutique fitness class experience, Ergatta offers a library of thousands of interactive workouts, competitive games and racing options. It also provides collections of workouts, known as Push Programs, that users can progress through over several weeks to achieve specific fitness and endurance goals. The workouts are all available on demand and there are multiple live racing events each week. The Ergatta Rower is made from sustainably sourced cherry wood and handcrafted in the USA. It is designed to compactly and aesthetically fit in modern homes and living spaces. "The traditional boutique and home fitness products focus on follow-along and class-based offerings," said Tom Aulet, Co-founder and CEO of Ergatta. "However, a large segment of the population relies on a different set of intrinsic motivators and Ergatta builds solutions tailor-made for them. Our programming is competitive, both against yourself and others in our community, and centered around individual progress and achievement. Through this partnership with Best Buy, we are giving more people access to our game-based offering that is completely different from the traditional workout class. We couldn't be happier to partner with a company like Best Buy, that deeply understands as well as we do where the fitness industry is heading and how important gaming is to that future." Ergatta's decision to work with Best Buy as its first major distribution partner is rooted in Best Buy's distinct focus on gaming innovation and technology-based wellness products. In recent years, Best Buy has become a leader in enhancing the at-home gaming experience by working with innovative companies that provide products and services focused on connected health, active aging, activity tracking, and telehealth, with numerous fitness and gaming companies including NormaTec, Hyperice, Whoop, Xbox, Playstation, and more. The Ergatta Rower retails for $2,499.00 and can be purchased at BestBuy.com and Ergatta.com within the US. It is also available in the UK and Ireland, with additional international markets launching later this year. About Ergatta Ergatta is the leader in game-based fitness, an approach created to provide a thoughtful alternative for those who aren't motivated by traditional fitness classes and instructor-led workouts. Instead of a typical class, Ergatta's workouts encourage its members through thousands of different game options that are constantly evolving and improving to captivate members and motivate them to achieve their goals. Unlike the group fitness classes and training applications that have saturated the fitness market, Ergatta offers workouts both live and on-demand that are carefully calibrated towards individual user profiles and fitness objectives. Using active intelligence, the membership-based platform matches racers to create rivalries and automatically recalibrates with increased levels of fitness. Handcrafted in Rhode Island from durable and beautiful cherry wood, the Ergatta machine was designed to physically and aesthetically compliment the home. Crafted for mobility, the rower, which utilizes near-silent water resistance technology, can be effortlessly transported and stored within seconds. It is intuitively designed so it is easy to use without any prior rowing knowledge. The Ergatta rower is available for purchase for $2,499.00 on . The brand's investors to-date include Advance Venture Partners, Greycroft, Fifth Wall, Gaingels, TechStars, and WaterRower as well as high-profile angel investors Hans Tung (GGV), musicians Chamillionaire and E-40, Adrian Auon (Forward, Google), Mustafa Suleyman (DeepMind, Google), Mark Pincus (Zynga), Operator Partners, Scott Dorsey (ExactTarget, High Alpha), Joe Zawadzki (MediaMath), and Steve Simon (Indiana Pacers). Media Contact Harper Clark [email protected] SOURCE Ergatta