Pfizer has announced an important decision to voluntarily withdraw all approved OXBRYTA® (voxelotor) lots for the treatment of sickle cell anemia (SCD) and to suspend clinical trials of voxelotor worldwide and its expanded access program. This move follows a review of recent clinical data showing that the overall benefit-risk ratio of OXBRYTA in the treatment of sickle-cell anemia no longer supports its continued use in the market. Specifically, the drug does not effectively manage complications and reduce the risk of death, and may increase the risk of serious adverse events such as vascular occlusive crises.
Looking back, Pfizer paid as much as $5.4 billion to acquire this product, which has been successfully launched, and has high hopes for it. However, the rapid delisting of OXBRYTA has undoubtedly dealt a heavy blow to Pfizer's presence in this area, clouding the prospects for its sickle cell anemia treatment.
Pfizer's investment in sickle cell anemia is based on the broad market demand for the disease. Although the incidence is low in developed countries, around 4.5 million people worldwide are affected by the disease, and more than 45 million carry the sickle cell gene. This large patient population provides Pfizer with significant market potential. As a result, Pfizer started laying out several years ago and acquired Global Blood Therapeutics (GBT) in 2022 for $5.4 billion, with OXBRYTA as one of its core products. However, although OXBRYTA inhibits sickle hemoglobin polymerization by enhancing hemoglobin's affinity for oxygen, thereby alleviating hemolytic anemia, its market performance has not met expectations.
It is important to note that Pfizer's setback in sickle cell anemia is not an isolated event. The company also recently ended two late-stage clinical trials of another drug candidate, inclacumab, due to patient recruitment difficulties. This series of events shows that Pfizer's exploration of the sickle cell anemia market has not been easy.
Still, Pfizer said it does not expect OXBRYTA's delisting decision to have a material impact on its financial outlook for 2024. This statement reflects Pfizer's steadiness and rationality in responding to market changes.
From a larger perspective, Pfizer's failure in sickle cell anemia is also an inevitable result of increased competition in the industry. In recent years, with the rapid development of gene therapy and FDA approval of multiple gene therapies for sickle cell anemia, such as Vertex and CRISPR Therapeutics' Casgevy and Bluebird Bio's Lyfgenia, traditional medicines have faced unprecedented challenges. These gene therapies, which directly correct gene defects to achieve the goal of disease treatment or even a one-time cure, bring new hope to patients with blood diseases.
Although gene therapy shows great potential in the field of medicine, its high cost remains a major challenge that cannot be ignored. For example, Vertex and CRISPR's Casgevy are priced at $2.2 million, while Bluebird Bio's Lyfgenia is priced at $3.1 million, sparking widespread social concern and deep concerns about its accessibility. In fact, most gene therapies cost more than $1 million, with some treatments costing as much as $3.5 million.
Earlier this year, after an in-depth review by the Institute for Clinical and Economic Review (ICER), it was noted that a reasonable balance of cost-effectiveness could be achieved if Vertex and bluebird therapies were priced in the range of $1.35 million to $2.05 million. However, we should also face up to the whole new era created by cell gene therapy in the field of blood disease treatment, and its contribution and value cannot be ignored.
Pfizer's recent failure in sickle-cell anemia once again highlights the complexity and uncertainty of the pharmaceutical industry. While Pfizer has long considered sickle-cell anemia products a strategic priority, its experimental drug rivipansel failed to perform as expected in the pivotal Phase III clinical study RESET, ultimately forcing the company to make a strategic change. In order to compensate for this deficiency, Pfizer chose to further improve its product line through mergers and acquisitions. Thanks to strong sales of COVID-19 vaccines, Pfizer now has ample financial firepower to fund its M&A strategy.
However, "money for medicine" is not a long-term solution. As the dividend of COVID-19 gradually fades and the focus of the industry continues to shift, Pfizer has to face the reality of lower revenue expectations. Since the beginning of 2023, Pfizer shares have fallen by nearly half, from nearly $57 to $28.93. In response, Pfizer has launched a "cost reduction program" and plans to achieve $4 billion in savings by the end of 2024, $500 million less than previously expected. Company executives said the cost cuts will focus on research and development, but also involve optimizing sales and administrative functions.
Entering the "post-COVID-19 era," Pfizer is experiencing unprecedented challenges and volatility. The decision to completely abandon the sickle cell anemia product line is not only a positive response to the current difficult situation, but also an important step in Pfizer's pursuit of greater certainty. However, in the face of the great pressure of competition from large manufacturers and the constantly changing industry environment, Pfizer's transformation road still has a long way to go. Whether it can find new growth points and achieve sustainable development in the future is still a problem worthy of attention.