Transition-metal hydrides stand as indispensable intermediates in both energy conversion and organic synthesis. Their electrochemical generation represents a compelling sustainable approach, enabling precise control over the reactivity and expanding the scope of electrocatalytic hydrogenation and isomerization. However, a major challenge in Ni-catalyzed electrochemical hydrogenation is the competing hydrogen evolution reaction (HER), which has led to various innovative strategies aimed at circumventing Ni-H formation. Here, we pursued an alternative approach by designing a bifunctional ligand with a pendant amine moiety to promote Ni-H formation. This design enabled selective (semi)hydrogenation of a diverse range of substrates, including terminal and internal alkynes, alkenes, and aldehydes, achieving an unprecedented substrate scope. Remarkably, we also demonstrated tunable positional selectivity for olefin isomerization by employing different types of proton sources. Our hydrogenation and isomerization method also exhibits excellent functional group tolerance, streamlining access to pharmaceuticals and their derivatives. Computational studies revealed the crucial, noninnocent role of the proton source in modulating metal hydride selectivity, either through hydrogen bonding, direct protonation of the pendant amine, or facilitation of protodemetalation.