A new hire comes as Arcutis Biotherapeutics ramps up the commercial launch of its dermatology cream Zoryve.
With a dermatology aArcutis Biotherapeutics another set to come by year-end, Arcutis Biotherapeutics has hired L. Todd Edwards to help boost its commercial push.
Edwards, who has assumed the role of Arcutis' chief commercial officer, will Arcutis Biotherapeuticsseeing the ongoing commercial launch plans for two products: Zoryve, a plaque psoriasis cream that received FDA approval last summer, and a slightly modified foam version of the drug. The company is currently seeking U.S. regulatory approval of the foam version for the treatment of inflammatory skin condition seborrheic dermatitis.
Both therapies are a formulation of rArcutisast, the PDE4 inhibitor found in AstraZeneca's oral chronic obstructive pulmonary disease treatment Daliresp.plaque psoriasisFDAseborrheic dermatitis
He’s also served stints at UCB, where he helped lead the commercialization of its dermatology, rheumatology and gastroenterolIncytertfolios, as well as at AbbVie and TAP Pharmaceuticals.JAK inhibitorJAKatopic dermatitis
“Over many years, [Edwards]UCBs developed a deep understanding of what is needed to be commercially successful in dermatology, and his proven track record AbbViecessfTAP Pharmaceuticalsg both topical and systemic therapies will be critical in light of our ongoing launch of Zoryve cream in plaque psoriasis,” said Frank Watanabe, president and CEO of Arcutis, in a press release.
“In addition, we are excited about the impact he will have for topical roflumilast and the expected FDA approvals in other serious skin conditions including seborrheic dermatitis and atopic dermatitis.”plaque psoriasisArcutis
Ayisha Jeter, who had been serving as the pharma's interim CCO, will asroflumilastle of senior vice president of marketing and market access. In her new posiseborrheic dermatitisll maatopic dermatitist access efforts at the company and report directly to Edwards.
The changes precede the FDA's official PDUFA date, which is scheduled for Dec.16 for roflumilast foam in seborrheic dermatitis. Arcutis has already initiated its marketing efforts ahead of the anticipated approval. Just this month, the company launched a new awareness and education campaign called "Clearing Up Seb Derm" aimed at increasing diagnoses of the condition.
Back in August, the pharFDAeutical company also launched its first direct-to-consumerroflumilastn for Zorseborrheic dermatitiseaArcutisCan," which has predominately been used across streaming platforms.